The Trade show

An exceptional media coverage

A wide program of marketing and promotion intended to boost the most suitable business-to-business environment between the exhibitors and the key decision makers of the laboratories industry at the level of the euro-Mediterranean area in the Maghreb and in Africa.

A media plan and promotional actions at the national and international scale are previewed for this effect and are based on:

• A written and audio presscampaign
• A Newsletter intended to the professionals of the sector
• A direct marketing campaign for the Tunisian and foreign professional targets
• An advertising campaign on the reviews and the national, regional and international specialized Internet sites.
• The creation and the promotion of a website dedicated to the event.